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Principles of Marketing

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
MKT 120 Principles of Marketing 3 0 0 3
Prerequisites: None
Corequisites: None
Effective Term: Summer 1997

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

This Course can be found in these Programs of Study

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