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Service Marketing
| Course | Course Title | Class | Lab/ Shop | Clinical/ Co-op | Credit |
|---|---|---|---|---|---|
| MKT 228 | Service Marketing | 3 | 0 | 0 | 3 |
| Prerequisites: None | |||||
| Corequisites: None | |||||
| Effective Term: Summer 1997 | |||||
This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry.
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This Course can be found in these Programs of Study
- Business Administration/Public Administration - Associate in Applied Science NEW 2011 (Day and Evening )