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Internet Mkt & Analytics
| Course | Course Title | Class | Lab/ Shop | Clinical/ Co-op | Credit |
|---|---|---|---|---|---|
| WEB 213 | Internet Mkt & Analytics | 2 | 2 | 0 | 3 |
| Prerequisites: None | |||||
| Corequisites: None | |||||
| Effective Term: Fall 2011 | |||||
This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye-tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertizing plans. 2014FA- New Course (S23077) |
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This Course can be found in these Programs of Study
- Entrepreneurship - Small Business Management - Certificate (Day and Online)
- Web Technologies - Social Media - Certificate (Day)