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Internet Mkt & Analytics

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
WEB 213 Internet Mkt & Analytics 2 2 0 3
Prerequisites: None
Corequisites: None
Effective Term: Fall 2011

This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye-tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertizing plans.

2014FA- New Course (S23077)

This Course can be found in these Programs of Study

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