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Broadcast Marketing

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
BPT 220 Broadcast Marketing 3 0 0 3
Prerequisites: None
Corequisites: None
Effective Term: Summer 1997

This course introduces broadcast marketing, including cultivating an audience, building an identity, and servicing customers. Topics include the use of effective promotional tools, marketing research, rating analysis, and the development of a unified marketing plan. Upon completion, students should be able to develop a broadcast marketing plan.

2012FA New Course