This course covers the techniques to correctly research and define the target market to increase sales for start up businesses or to expand current businesses. Topics include how to target market and meet customers' needs with a limited budget in the early stages of the life of a start up business. Upon completion, students should be able to demonstrate an understanding of how to correctly target market for a start-up business with limited resources.

2011FA - New Course

2012FA - New Local Prereq: RED 090

2014FA - Revised Local Prereq from RED 090 to DRE 098

2019SP - Revised Local Prereq: Add ENG 002

2020FA - Revised Local Prereq: Delete DRE 098, ENG 002