This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry.

2012FA - New Local Prereq: RED 090

2014FA - Revised Local Prereq from RED 090 to DRE 098

2019SP - Revised Local Prereq: Add ENG 002

2020FA - Revised Local Prereq: Delete DRE 098

2022FA - Removed Local Prereq ENG 002