International Marketing (Global)
| Course | Course Title | Class | Lab/ Shop | Clinical/ Co-op | Credit |
|---|---|---|---|---|---|
| MKT 224 | International Marketing (Global) | 3 | 0 | 0 | 3 |
| Prerequisites: None | |||||
| Corequisites: None | |||||
| Effective Term: Summer 1997 | |||||
This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.
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