You currently viewing the 2012 - 2013 Academic Catalog. The current catalog is located here.

Service Marketing NEW REQUISITE

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit

MKT 228 Service Marketing NEW REQUISITE 3 0 0 3

Prerequisites: RED 090

Corequisites: None

Effective Term: Summer 1997

This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry.

2012FA New Local Prereq: RED 090

This Course can be found in these Programs of Study

Business Administration/Public Administration - Associate in Applied Science (Day and Evening )

Course	Course Title	Class	Lab/ Shop	Clinical/ Co-op	Credit
MKT 228	Service Marketing NEW REQUISITE	3	0	0	3
Prerequisites: RED 090
Corequisites: None
Effective Term: Summer 1997
This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry. 2012FA New Local Prereq: RED 090