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Service Marketing
| Course | Course Title | Class | Lab/ Shop | Clinical/ Co-op | Credit |
|---|---|---|---|---|---|
| MKT 228 | Service Marketing | 3 | 0 | 0 | 3 |
| Prerequisites: DRE 098 | |||||
| Corequisites: None | |||||
| Effective Term: Summer 1997 | |||||
This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry. 2012FA - New Local Prereq: RED 090 2014FA - Revised Local Prereq from RED 090 to DRE 098 |
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This Course can be found in these Programs of Study
- Business Administration - Public Administration Track - Associate in Applied Science (Day, Evening and Online)