International Marketing (Global)

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
MKT 224 International Marketing (Global) 3 0 0 3
Prerequisites: None
Corequisites: None
Effective Term: Summer 1997

This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.


This Course can be found in these Programs of Study