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Broadcast Sales

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
BPT 113 Broadcast Sales 3 0 0 3
Prerequisites: None
Corequisites: None
Effective Term: Summer 1997

This course covers sales principles applicable to radio, television, cable, and other electronic media. Emphasis is placed on prospecting and servicing accounts, developing clients, and preparing sales presentations. Upon completion, students should be able to create a sales presentation based upon standard ratings reports, prospect for new customers, and understand account management.

This Course can be found in these Programs of Study