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Principles of Marketing

Course

Course Title

Class

Lab/ Shop

Clinical/ Co-op

Credit

MKT 120

Principles of Marketing

Prerequisites: None

Corequisites: None

Effective Term: Fall 2015

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Competencies

·Student Learning Outcomes
1. Define the role of marketing in business.
2. Explain the role of selling, customer relations and product management in marketing.
3. Describe marketing.
4. Define pricing and channel management strategies.

2012FA - New Local Prereq: RED 090

2014FA - Revised Local Prereq from RED 090 to DRE 098

2015FA - New Course Version (S24159)

2019SP - Revised Local Prereq: Add ENG 002

2020FA - Revised Local Prereq: Delete DRE 098, ENG 002

This Course can be found in these Programs of Study

Business Administration - General Track - HR Focus REVISED - Associate in Applied Science (Day, Evening, Online)
Business Administration - General Track - Management Focus REVISED - Associate in Applied Science (Day, Evening, Online)
Business Administration - Global Entrepreneurship REVISED - Certificate (Day, Evening, Online)
Business Administration - International Business - Bilingual Focus NEW - Associate in Applied Science (Day, Online)
Business Administration - International Business - Global Coordination Focus NEW - Associate in Applied Science (Day, Online)
Business Administration - Public Administration Track REVISED - Associate in Applied Science (Day, Evening, Online)