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Principles of Marketing

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
MKT 120 Principles of Marketing 3 0 0 3
Prerequisites: DRE 098
Corequisites: None
Effective Term: Fall 2015
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
·Student Learning Outcomes
1. Define the role of marketing in business.
2. Explain the role of selling, customer relations and product management in marketing.
3. Describe marketing.
4. Define pricing and channel management strategies.

2012FA - New Local Prereq: RED 090

2014FA - Revised Local Prereq from RED 090 to DRE 098

2015FA - New Course Version (S24159)

This Course can be found in these Programs of Study